MyFitnessPal had just finished acquiring Endomondo for $85 million last month. The acquisition of Endomondo also represented a wider trend in the industry. What remains to be seen is what value Under Armour can create from its $5.91 per athlete investment. Under Armour was advised by Goldman, Sachs & Co. and the law firm King & Spalding LLP in connection with both acquisitions, as well as the law firm Kromann Reumert in connection with the acquisition of Endomondo. Its largest Global fitness giant Under Armour announced this morning that it will be selling MyFitnessPal to investment firm Francisco Partners for $345 million, five and a half years after acquiring it for $475 million. The company also announced that it will be winding down the Endomondo platform which it also acquired at the same time for $85 million. It has also divested 1 asset. Endomondo Endomondo is a social fitness network and mobile app allowing users to track their workouts, challenge friends, and analyze their training. This is Under Armours 3rd transaction in the Under Armour acquired MyFitnessPal for $475 million and Endomondo for $85 million, combining for a $560 million price tag for both apps By Justin Lafferty February 4, 2015 Brief: Under Armour agreed to sell the MyFitnessPal platform to venture capital firm Francisco Partners for $345 million in a deal expected to close during the current quarter, Adidas, for instance, As a wholly-owned subsidiary of Under Armour, Endomondo will continue to operate out of its headquarters in Copenhagen, Denmark. Following the anticipated closing of the acquisition in the first quarter of 2015, MyFitnessPal will continue to operate out of its headquarters in San Francisco, CA. Under Armour?s acquisition of MyFitnessPal and Endomondo will allow the brand to become a leader in digital health and fitness as the two continue to converge. He went on to say that the seeds for acquiring these companies were really planted before Under Armour even bought MapMyFitness. BALTIMORE, Md., Feb. 4, 2015 /PRNewswire/ -- Today, Under Armour (NYSE:UA), a global leader in sports performance and innovation, announced the acquisition of Endomondo Following the anticipated closing of the acquisition in the first quarter of 2015, MyFitnessPal will continue to operate out of its headquarters in San Francisco, CA. Under Armour has acquired 4 companies. The terms of the deal were not disclosed. Under Armour did note that its going to continue to own and operate the MapMyFitness platform, which includes MapMyRun and MapMyRide. It acquired that company in 2013, and the Under Armour line of connected footwear integrates with those apps for connected tracking of workouts. The return was a white man who misled investors and employees. Under Armour was advised by Goldman, Sachs & Co. and the law firm King & Spalding LLP in connection with both acquisitions, as well as the law firm Kromann Reumert in Under Armour, the athletic sportswear maker, has acquired Endomondo and MyFitnessPal. With mobile capabilities allowing for personal health and fitness maintenance, leaders in this industry are making a rapid push towards mobile and wearable devices. Under Armour Under Armour has paid $710 million for three fitness app companies, including notable entry MyFitnessPal, for a community of 120 million athletes, and one interesting big data (and likely wearable) experiment. As a wholly-owned subsidiary of Under Armour, Endomondo will continue to operate out of its headquarters in Copenhagen, Denmark. Under Armour, the Baltimore-based gear and apparel company has purchased social fitness network Endomondo for $85 million and diet and exercise app MyFitnessPal for It has 80 million registered users Baltimore, MD (February 4, 2015) - Today, Under Armour (NYSE:UA), a global leader in sports performance and innovation, announced the acquisition of Endomondo and MyFitnessPal, establishing ownership of the world's largest digital health and fitness community. Under Armour today announced that it has purchased both Endomondo and MyFitnessPal for $475 million. To begin he noted that Kevin Plank, the CEO of Under Armour has a vision to turn Under Armour into a technology company. MyFitnessPal is a free resource for achieving and maintaining health and fitness goals. Under Armour was advised by Goldman, Sachs & Co. and the law firm King & Spalding LLP in connection with both acquisitions, as well as the law firm Kromann Reumert in Under Armour already owns the MapMyFitness and UA RECORD suite of applications. Under Armours largest acquisition to date was in 2015, when it acquired MyFitnessPal for $475M. MyFitnessPal has set Under Armour back a cool $475 million, making the $85 million paid for Endomondo look like a relative bargain. Endomondo acquired by Under Armour . Endomondo . Apparel and accessories specialist, Under Armour, has announced the acquisition of Endomondo and MyFitnessPal, establishing ownership of the worlds largest digital health and fitness community. The company noted that these acquisitions, which supplement its existing MapMyFitness and UA RECORD suite of applications, will further enable the brand to provide Endomondo is a fitness-based platform that allows its users to track, record, and analyse their workouts. Endomondo was shut down because its owner Under Armour wanted to direct users to its own app called MapMyRun. What Is Endomondo? Endomondo is a fitness-based platform that allows its users to track, record, and analyse their workouts. Global fitness giant Under Armour announced this morning that it will be selling MyFitnessPal to investment firm Francisco Partners for $345 million, five and a half years after That initial acquisition cost the company $150M back in November of 2013. Under Armour, Inc. acquired Endomondo ApS from Prehype and others for $85 million on January 5, 2015. Out of 60 sectors in the Mergr database, internet software and services ranked 1 in number of deals in 2015.The largest internet software and services acquisition in 2015 was AOL - which was acquired by Verizon Communications for $4.4B.. Join Mergr to view all 1012 acquisitions of internet software and The popular digital health application Endomondo has been sold to the fitness brand Under Armour. Baltimore, MD (February 4, 2015) - Today, Under Armour (NYSE:UA), a global leader in sports performance and innovation, announced the acquisition of Endomondo and Many of its competitors would be snatched up by larger sports enterprises. Under Armour announced late last week that it is selling off MyFitnessPal to investment firm Francisco Partners for $345 million a fair bit lower than the $475 million it paid for the connected fitness app and platform back in 2015. With mobile capabilities On February 4, 2015, Under Armour, Inc. acquired internet software and services company Endomondo for 85M USD Acquisition Highlights. The fitness app has been downloaded over 24 million times from users Endomondo was advised by the investment banking firm Mooreland Partners and the law firm Mazanti-Andersen Kors Jensen. Five months ago, you may remember, the sports apparel and technology company Under Armour acquired two companies the fitness app company Endomondo and the food November 02, 2020. 03:16 pm. The sports apparel company Under Armour Inc. said it has acquired startups MyFitnessPal Inc. for $475 million and Endomondo ApS for $85 million. Endomondo was acquired by Under Armour on February 4, 2015. BALTIMORE, Md., Feb. 4, 2015 /PRNewswire/ -- Today, Under Armour , a global leader in sports performance and innovation, announced the acquisition of Endomondo and When Under Armour bought MapMyFitness for $150 million in November 2013, Under Armour CEO Kevin Plank specifically told the Wall Street Journal it was not the start of Under Armour?s acquisition of MyFitnessPal and Endomondo will allow the brand to become a leader in digital health and fitness as the two continue to converge. Under Armour acquires Endomondo on 2015-02-04 for $85000000.

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